We set out to create an illustration/brand for Shift'n Gear which is the merchandise side of the Evolved Performance brand. The Evolved Performance brand uses a Gorilla head so we wanted to grow on this. We created the Ape riding a cool bobber with attitude while keeping the brand fun and energetic. We love the fact that the brand is more than just a few different logos. We created a suite of graphic which could be diverse over many mediums.